Evento MERCOCYCLE – o paraíso da motocicleta e o seu potencial turístico para a cidade de Santa Maria, Rio Grande Do Sul.

Abstract

The present work has as its theme the Mercocycle event - "The Motorcycle Paradise" and its tourist potential for the city of Santa Maria, in Rio Grande do Sul. With the proposal to identify the profile of the participants, the power of attraction and scope of the event for the development of tourism in the city, a study was carried out based on the theoretical framework pertinent to the subject, then a quantitative research, of the descriptive type, was used as methodological procedure. The research started from the analysis and observation of the event, with a population composed of tourists and participants of the 21st Mercocycle, carried out between the 12th and 15th of October 2017 and a questionnaire with 19 questions was applied to a sample of 106 people . The results obtained showed that the event had a male audience in its majority, which originated from several locations, passionate about motorcycles, with different ages and professions. It was possible to see that Mercocycle has great potential, which can be better used in the next editions, bringing greater benefits and socioeconomic growth to the city.