Universidade irradiada: uma proposta para divulgação de universidades públicas em rádios comunitárias

Abstract

This research starts from the context of dissemination of public higher education and aims to enhance community radios as agents of dissemination of public universities. The proposal considers community radios as devices for mobilizing the communities in which they are inserted. The methodology used in the research is of quantitative and qualitative basis, and the quantitative one was applied through a questionnaire to a sampling of students of the third year of high school from four cities in the microregion of Frederico Westphalen/RS and the qualitative one occurred through semi-structured interviews with managers and communicators of community radios of the same cities. The sampling used was chosen through the method The analysis of the quantitative data collected in the research was carried out through descriptive, factor analysis, ANOVA and t-test and the analysis of the qualitative data was carried out through the content analysis technique. Through the analyses it was possible to carry out a survey of data from the audience of community radios, such as age group, day shift and programming style with a higher audience. From these data it was possible to develop a program proposal to insert and disseminate Public Universities in Community Radios.