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De Wingardium Leviosa a Avada Kedavra: a evolução narrativa composta nos cartazes da saga Harry Potter através da teoria da imagem
(Universidade Federal de Santa Maria, 2016-12-13)
This study aims to discover how the age and personality evolution of the
character Harry Potter is composed in the eight main posters of the saga,
based on studies from Image Theory. Developed in three chapters, the ...
O diálogo nas práticas organizativas de economia solidária
(Universidade Federal de Santa Maria, 2016-12-15)
The present monographic work seeks to answer the following research problem: from the model of self-management in cooperative enterprises of Solidary Economy, how is communication characterized? Based on field research ...
As mulheres negras e a transição capilar: empoderamento, consumo e padrão estético
(Universidade Federal de Santa Maria, 2016-12-15)
The following work aims to verify if and how the capillary transition is understood and experienced as a mechanism of empowerment by black women based on the experiences shared by the members of the online community on ...
Quem fala o que no acontecimento “Desastre em Mariana”: uma análise das matérias do portal G1 sobre o desastre socioambiental
(Universidade Federal de Santa Maria, 2016-12-14)
In this research, we aimed to identify which value effects are attributed to the sources of information used by G1 in the journalistic coverage of the Marian Event. For this, we use the theoretical-methodological contribution ...
Plano de branding: Júlia Gomes Makeup Partner
(Universidade Federal de Santa Maria, 2016-12-28)
The present project aims to develop a structural and conceptual project with the purpose of building the brand “Júlia Gomes Makeup Partner”, a self-employed professional established in Cachoeira do Sul. It highlights ...
A circulação dos sentidos em eventos criativos: um estudo sobre o potencial econômico e cultural
(Universidade Federal de Santa Maria, 2016-12-15)
This Course Completion Work seeks to understand how regional events, clad in the perspective of creative economics and strategic management, have the capacity to develop and enhance the economic and cultural environment ...
Mulheres na publicidade: representações femininas em propagandas veiculadas na RBS TV de Santa Maria
(Universidade Federal de Santa Maria, 2016-12-15)
This study analyzes commercials transmitted on RBS TV Santa Maria, in order to understand how female representation is combined with identities present in advertising narratives. The analysis’s object corresponds to ...
Gestão de eventos: eficiência, eficácia e efetividade no planejamento e na prestação de contas
(2016-12-15)
Increasingly, the event management takes the role of protagonist with the society. Aware of the advances of the event market in the last years, we notice the increasing importance of this sector within governments and ...
Enquadramentos midiáticos da nomeação para ministro de Luiz Inácio Lula da Silva nas revistas Veja e Carta Capital
(Universidade Federal de Santa Maria, 2016-12-16)
The purpose of this paper is to analyze the frames analysis proposed by the magazines Veja and Carta Capital upon the Civil House‟s chief minister nomination of Luiz Inácio Lula da Silva (Lula), occurred in March of 2016. ...
Marcas da reputação corporativa: estudo de caso Itaú #ISSOMUDAOMUNDO
(Universidade Federal de Santa Maria, 2016-12-15)
This work aims, through the methodology of study of case and the intersection of social and cultural marketing concepts with the communication strategies, to analyze how the actions taken by financial institutions in this ...