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Eficiência em comunicação para micro e pequenas empresas do interior do estado do Rio Grande do Sul
(Universidade Federal de Santa Maria, 2021-02-04)
This paper analyzes an important segment of the Brazilian economy, but little explored in the area of communication: micro and small companies (MPEs). The central objective is to understand the relationship between owners ...
O fenômeno do Astroturfing segundo líderes de opinião das relações públicas brasileiras
(Universidade Federal de Santa Maria, 2021-08-17)
This paper addresses the perception of Public Relations professionals in Brazil regarding the Astroturfing phenomenon, for this reason, a qualitative approach was proposed through exploratory research. The relational ...
Jornalismo no cenário político: uma análise de publicações dos jornais Folha de São Paulo e O Globo sobre a Lei Rouanet durante as eleições presidenciais de 2018
(Universidade Federal de Santa Maria, 2021-08-17)
During the 2018 Brazilian presidential elections, the media reported on several topics in order to provide their readers/receivers with the necessary material so that they could, from the analysis of information, develop ...
O uso do storytelling no Instagram: o caso da Mutual Solar
(Universidade Federal de Santa Maria, 2022)
The present work seeks to bring a perspective on storytelling as a fundamentally human tool, going through its use since the most ancient times, according to Harari (2018), Carrilho; Markus (2014) and Marlet; Batista (2014), ...
Princípios e perspectivas de acessibilidade em relação às cores: um guia de boas práticas sobre daltonismo para profissionais da indústria criativa
(Universidade Federal de Santa Maria, 2021)
This experimental project aims to identify inclusion and accessibility perspectives for people with color vision deficiency, whether congenital or acquired, in projects and communication products, considering the context ...
Mulheres, periferias e a desigualdade de gênero: uma análise de conteúdo do documentário "Sozinhas"
(Universidade Federal de Santa Maria, 2020)
This course conclusion work has as objective of researching, to reflect on how gender inequalities and their consequences are perceived in the rural scope, having western Santa Catarina as the place of study. The qualitative ...
Estratégias comunicacionais para cantoras negras no Brasil: um olhar sobre o Instagram da IZA
(Universidade Federal de Santa Maria, 2022)
This work presents a study on communication advice for black singers in Brazil, thinking about the media as a whole, but focusing on communication strategies in digital social networks, especially Instagram. To achieve our ...
De Honório para o mundo: uma análise das estratégias de sucesso da artista Anitta
(Universidade Federal de Santa Maria, 2022)
With the evolution of the music and industrial market that makes artists increasingly into brands, the objective of the present work is to analyze the career of singer Larissa de Macedo Machado, Anitta, from the perspective ...
Etnografia com o GatoMÍDIA: comunicação, tecnologia e aprendizado em REDE para a cidadania
(Universidade Federal de Santa Maria, 2023-02-03)
The theme of this monograph is the studies of communication and learning in media
and technology for citizenship, having as object of study Rede GatoMÍDIA - which
acts as an Agency Network and methodology of learning in ...
Ética e tecnologia em RP: uma análise das produções acadêmicas
(Universidade Federal de Santa Maria, 2023-12-05)
This work's theme is to investigate, debate and analyze academic productions,
course offerings and bibliographies in Public Relations, regarding ethics and
technoculture, understanding that there is a lag in the material ...