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Marketing de experiência em eventos: uma perspectiva da ação dos profissionais de relações públicas atuantes no Mercado.
(Universidade Federal de Santa Maria, 2022-08-08)
This research addresses the perception of Public Relations professionals
regarding the theme of Marketing Experiences in Events. For its development, a
qualitative approach by exploratory study was proposed. It is relevant ...
Estratégias comunicacionais para cantoras negras no Brasil: um olhar sobre o Instagram da IZA
(Universidade Federal de Santa Maria, 2022)
This work presents a study on communication advice for black singers in Brazil, thinking about the media as a whole, but focusing on communication strategies in digital social networks, especially Instagram. To achieve our ...