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Análise das estratégias discursivas utilizadas como marketing no Facebook da Athena Livraria de Santa Maria
(Universidade Federal de Santa Maria, 2015-12-15)
The appropriation of social networks for dissemination, product marketing and customer relationships is paramount in today's interactive ambience, connected and thirsty for novelties of the market. The digital marketing ...
O music branding em colaboração com o audiovisual nas novas mídias
(Universidade Federal de Santa Maria, 2015)
This study aims to contribute to the understanding of the use of sound resources in the media (focusing on advertisement and new commercial models of television and internet), based on the power of sound - especially with ...
Na parceria: um filme sobre um filme
(Universidade Federal de Santa Maria, 2015-12)
This experimental project has the general objective able to produce a film addressing the lack of focus as a theme and use the breaking of the fourth wall as a narrative feature. For this, initially, in a first theoretical ...
Mulheres contra o machismo, mulheres contra o capital: a representação da mulher do MST nos jornais Sem Terra
(Universidade Federal de Santa Maria, 2015-12)
Considering the violence and invisibility that affects women in different social contexts, demands for new gender relations are urgent. It is common to find traces of old dogmas and stereotypes in libertarian spaces that ...
O jogo na vida: um estudo sobre Gamification e suas diferentes aplicações
(Universidade Federal de Santa Maria, 2015-12-17)
Games are part of our society. Usually, there is a specific time and placeforthem,in a way to distract us from our labour. We play to entertain ourselves, to have fun.But what happens when games trespass its predetermined ...
A comunicação interna como elemento potencializador da qualidade: processo de acreditação da Unimed Santa Maria
(Universidade Federal de Santa Maria, 2015-12-15)
This monograph seeks to understand how internal communication can act as quality enhancer element for the implementation of the accreditation program in Unimed Santa Maria. The accreditation certificate is an optional ...
Sistema de controle interno na administração pública: o caso da Prefeitura Municipal de Nova Esperança do Sul
(Universidade Federal de Santa Maria, 2015-12-10)
This study aims to demonstrate the internal control system functioning, in the city of Nova Esperança do Sul - RS, in compliance with the current legislation. To achieve this purpose it was used a qualitative, descriptive ...
Análise econômico-financeira dos efeitos da desoneração de encargos sociais incidentes sobre a folha de pagamento
(Universidade Federal de Santa Maria, 2015-11-24)
This study examined the effects of exemption of social charges on the payroll of a company in
the public transport sector passengers, located in the central-west region of Brazil, during the
triennium 2012-2014. Law ...
Fatores determinantes na terceirização dos serviços contábeis, vantagens e desvantagens
(Universidade Federal de Santa Maria, 2015-11-26)
Outsourcing in general, it has been studied for some time, but studies on this topic in the accounting area are lower, especially about the factors that lead managers to opt for outsourcing of accounting services. In this ...
Aderência dos laudos e pareceres periciais contábeis às normas técnicas do CFC, NBC TP 01 e NBC PP 01
(Universidade Federal de Santa Maria, 2015-11-24)
The accounting expertise consists of a set of technical and scientific procedures, that through the report and accounting expert opinion, is intended to lead to decision-making body evidence capable of assisting in the ...