Projeto experimental: Ação de embelezamento no resgate da autoestima da mulher, na comunidade Mathias Velho

Abstract

This experimental project emerged from the desire to use Public Relations practices as a transforming tool in society, thus making it possible to answer the research problem: "How Public Relations actions can contribute to the well-being and empowerment of women in vulnerable situations?” The General Objective is: To verify how Public Relations actions contribute to the well-being and empowerment of women in situations of vulnerability, with the specific objectives: Contributing to low-income people having access to beauty services; Rescue the self-esteem and self-image of the participants in the action and Strengthen the role of these women in society by passing on information on the subject. Through a Campaign for self-esteem, carried out in June, the objective of the action was to grant access to “Um dia de Rainha” to low-income women, allowing them to enjoy aesthetic services, participate in a collective snack and attend a lecture on selfesteem. The methodology used was a qualitative approach, with a bibliographic research technique to build the theoretical framework and apply a semi-structured interview. To analyze the scenario and make the diagnosis, SWOT analysis was used and, to assess the impact of the implemented actions, a questionnaire was applied to the women who received the action.