Midiatização na tríplice fronteira BRA-COL-PE: análise semiótica material de um portal local

Abstract

Abstract: Generally stigmatized in the international news, addressed in agendas such as deforestation, indigenous genocide and the voracious appropriation of their wealth, news coverage from a local perspective in Amazonian cities struggles against the condition of a news desert. This dissertation elaborates a path of investigation that studies the possibilities of local communication invested with digital skills. Through the theoretical-methodological approach of material semiotics, it investigates how municipalities located on the triple border Brazil - Colombia - Peru seek to overcome the National Security ideology of their respective national states and build a sense of transnational community. The analysis of actors, actants, audience and activities (LEWIS; WESTLUND, 2015; 2016) allows knowing the guiding aspects of a media ecology technically linked to an external and culturally idiosyncratic order. Its news efforts seek to overcome the treatment of flow space in favor of local space. What does the Amazon represent to the world? What is the importance of producing and circulating reliable information about the Amazon region? The emergence of platforms and the wide circulation of related information content has put the veracity of the news to the test. These are questions that arise through the work carried out in the last two decades by Portal Tabatinga in the region, the analysis of this mediatic societal organization is suggestive of the conditions of platformization. The selection of the corpus allowed the mixing of hybrid information from the news about the exploration of lush nature and the festive overflow of its inhabitants in transnational meetings. The months from June to September 2022 were analyzed, a period of time that involves the silencing of the murders of the British journalist Dom Phillips and the Brazilian indigenist Bruno Pereira, and when the celebrations of the Festival of the Amazon Confraternity and the International Festival of Tribes of the Alto Solimões (Festisol), events whose festivities are of great importance in the local calendar. The result pointed to the cross-border dimension of the unofficial portal activities as a practice of paradiplomacy, underlying soft power, cultural colonialism and Brazilian sub-imperialism. The portal's newsworthiness is a formal practice of brand nationalism.