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Subjetividade na mídia: um estudo de caso sobre o Diário de Santa Maria
(Universidade Federal de Santa Maria, 2007)
This article has the budget the journalistic objectivity, requested in the academies, in fact is not so present in the routine one of the printed newspapers, when a logic of market impregnates more and more the media, ...
Gerenciando a comunicação através do marketing de relacionamento: a organização do quadro social como ferramenta de comunicação e de negócios no SICREDI
(Universidade Federal de Santa Maria, 2006-12-21)
This study aims to investigate the creation, implementation and operation of cooperative nucleus through a program called Organização do Quadro Social as well as to identify how it is inserted in the strategy of institution. ...
O discurso como estratégia de comunicação e legitimação da Igreja Católica
(Universidade Federal de Santa Maria, 2006-12)
The Catholic Church, as a predominant religious institution in Latin America, has been using, in
vehicles of guided communication, a rhetoric towards scientific knowledge and commited to the social
aspects, aiming at ...