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A comunicação e a cultura organizacional no processo de construção da responsabilidade social
(Universidade Federal de Santa Maria, 2007-01-19)
This study has as a purpose to understand, through a bibliographyc research, the comunication
importance as a broadcaster of cultural changings among the audiences from the organizations that
adopted the social responsibility ...
As organizações sociais no espaço midiatizado: os suportes digitais como meios e estratégias de representação organizacional
(Universidade Federal de Santa Maria, 2006-11-30)
This theoretical assay aims at to situate the study of the representation of the social organizations in the midiatized space. When retaking concepts as representation, midiatized space and field of media, we verify that ...
Imagem institucional: uma avaliação da visibilidade da URI – Campus de Santo Ângelo nos jornais A Tribuna e das Missões
(Universidade Federal de Santa Maria, 2007-12-26)
This study it has as objective to analyze the institucional image from journalistic substances published
in the media printed. Part of the estimated one that the visibility and the representations made for the
media are ...