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Subjetividade na mídia: um estudo de caso sobre o Diário de Santa Maria
(Universidade Federal de Santa Maria, 2007)
This article has the budget the journalistic objectivity, requested in the academies, in fact is not so present in the routine one of the printed newspapers, when a logic of market impregnates more and more the media, ...
Imagem institucional: uma avaliação da visibilidade da URI – Campus de Santo Ângelo nos jornais A Tribuna e Das Missões
(Universidade Federal de Santa Maria, 2007-12-26)
This study it has as objective to analyze the institucional image from journalistic substances published
in the media printed. Part of the estimated one that the visibility and the representations made for the
media are ...
Mídia e responsabilidade social empresarial
(Universidade Federal de Santa Maria, 2007-01-19)
This paper reflects on how media can act as a legitimating tool for organizations through the
concept of social responsability. By using questionnaires applied to journalists from the
two newspapers in Santa Maria/RS, ...