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A comunicação e a cultura organizacional no processo de construção da responsabilidade social
(Universidade Federal de Santa Maria, 2007-01-19)
This study has as a purpose to understand, through a bibliographyc research, the comunication
importance as a broadcaster of cultural changings among the audiences from the organizations that
adopted the social responsibility ...
A violência no agendamento do cinema brasileiro
(Universidade Federal de Santa Maria, 2007-01-22)
At the beginning of the 90’s decade, the periphery started taking part in the theme symbolic goods produced in Brazil. As consequence of this behavior, the Brazilian cinema has been exploring in its films the violence ...
Mídia e responsabilidade social empresarial
(Universidade Federal de Santa Maria, 2007-01-19)
This paper reflects on how media can act as a legitimating tool for organizations through the
concept of social responsability. By using questionnaires applied to journalists from the
two newspapers in Santa Maria/RS, ...
O negro e a mídia: recepção da telenovela por integrantes do Movimento Negro de Santa Maria
(Universidade Federal de Santa Maria, 2007-01-17)
Como la identidad étnica y la militancia social que sirven de mediadores en la recepción de la telenovela es el problema de la investigación, que utilizó las teorías latinoamericanas de la recepción y estudios en la identidad ...
Estudo da audiência feminina de classe popular do Programa Ponto e Contra Ponto
(Universidade Federal de Santa Maria, 2007-02)
The present study tries to analyze the female audience, from popular classes, of the Radio
Program “Ponto e Contra Ponto”, of the Northwest Radio Station (AM), from Santa Rosa. The study
searches for the understanding ...