A influência da orientação empreendedora sobre a inovação e a responsabilidade social na gestão de instituição pública de ensino superior

Abstract

This research aims to analyze the influence of Entrepreneurial Orientation (EO) on Innovation and Social Responsibility developed by the strategic management of a Public Institutionof Higher Education in the North Region of Brazil - UNIFESSPA. The proposal used the quantitative methodology and a questionnaire was applied to a sample of civil servants with rewarded functions and management positions within the Institution. Data analysis was performed using descriptive analysis, factor analysis, Student’s T test and ANOVA, Pearson’s Correlation Analysis and Linear Regression Analysis. Through these tests, an analysis of the impacts of the EO on Innovations and Social Responsibility developed by UNIFESSPA was carried out and this information served to create a practical guide of recommendations on the actions that institutional leaders must follow in order to succeed in achieving their strategic objectives goals, making it amore innovative and socially responsible institution. Based on the findings of this research, the influence of the dimensions of Entrepreneurial Orientation on the two variables surveyed was revealed through the linear regression method: Innovations and Social Responsibility, some with greater impact and others less.