Relações Públicas e Produção Cultural: produção audiovisual para o I Festival de Cinema e Vídeo de Frederico Westphalen.

Abstract

From the theoretical deepening in three major areas: public relations, cultural and audiovisual production, this experimental project proposes the construction of the audiovisual communication of the I Festival de Cinema e Vídeo de Frederico Westphalen (IFCVFW), through the creation of five products of communication involving audiovisual production. The event was conceived by Cine Globo managers, professors and students from the UFSM campus Frederico Westphalen. The proposed products are: Diagnosis of dissemination and audiovisual coverage of regional Film Festivals in RS; Audiovisual content plan for the Frederico Westphalen Film and Video Festival; Visual identity for audiovisual content and other applications in promotional products for the Festival; Festival audiovisual teaser; Documentary argument, as a proposal for a short film about the Festival. This work, therefore, proposes to integrate the first edition of the IFCVFW, from an audiovisual perspective as an important subject in the thinking and acting of Public Relations, which can also be included in the context of cultural production.