Cultivando parcerias: um estudo exploratório sobre a percepção de agricultores acerca de parcerias comerciais

Abstract

This study aims to investigate the relationship between rural producers and agricultural input companies, emphasizing the importance of these partnerships in the success of rural properties and identifying the main factors that shape these connections. To achieve this goal, interviews were conducted with five rural producers, each with different levels of education, genders and property sizes. The relevance of agricultural input companies in the context of modern agriculture and how these relationships can positively impact producers' productivity and profitability was highlighted. The methodology comprises the application of a semi-structured interview applied to producers, covering topics such as schooling, number of people involved in the property, use of technology, sources of income, among others. The results show that, despite individual variations between producers, they all share the critical importance of these companies for the success of their properties. Factors such as satisfaction with customer service, trust in companies and transparency in commercial relations are highlighted as fundamental to building lasting partnerships. In addition, the incorporation of technology plays a significant role in optimizing operations and improving communication between producers and input companies.