A Hallyu no Brasil: uma narrativa transmidiática experimental a respeito da onda coreana no país

Abstract

This experimental project has aimed to produce a transmedia narrative about the Korean Wave in Brazil and aspects of Korean culture and society, combined with the cultural differences between the two countries, using techniques of journalistic production. The content is segmented into three different platforms: Instagram, Spotify and Youtube, in order to fragment the complete narrative into different universes, one that takes place in Brazil and another in South Korea, furthermore, the content can be consumed alone or together, according to the reader's preferences. Also, it offers options for the public to interact and personalize the content, with elements of hypertextuality, seriality and contextualization. For the methodology, a bibliographic research was made with the main researchers in the area, which has helped with the construction of processes and practices of the experimentation, covering the actions of planning, producing, publicating, disseminating, and to evaluate the metrics and strategies that engage the narrative as a whole. In this project, it is evaluated that the attempt of transmedia production was carried out, since, despite the limitations identified along the way, the content brings together the main characteristics of transmedia. It is noticeable that the basic precepts of transmedia are effective for the production of non-fictional content within the digital ecosystem, however, they demand a lot of time and attention, elements that make it unfeasible and difficult to be incorporated into a daily journalistic writing logic, for example. Anyhow, it is viable if there is a focus only on this ecosystem, and that through engagement strategies, it is possible to make the public circulate between the platforms.