O infotenimento no jornalismo esportivo: uma análise de conteúdo do programa Os Donos da Bola RS

Abstract

The objective of this research is to understand how the sports program Os Donos da Bola RS uses infotainment characteristics to build bonds with the audience. The problem question that guided the investigation was: “How is infotainment present in the Os Donos da Bola RS Program?” To achieve this objective, tasks were established as specific objectives: a) identify signs of entertainment in the program; b) describe sports journalism practices and, c) categorize and understand, through Content Analysis, the infotainment characteristics present in five editions of the program. The methodological path was organized around exploratory research, combined with bibliographical research, in which the research regarding the evolution of sports journalism to this day in Brazil was theoretically based, through authors such as Coelho (2004) , Bretones (2010) and Gasparino (2013). To understand the concept of infotainment, the notions of Dejavite (2007) and Carvalho (2014) are present in the text. Yet for the theoretical reference, it was necessary to study TV formats, such as the concept of round table, according to Silva Neto (2019). In order to identify the presence of infotainment in sports programs, research into television language was necessary, with Becker (2005), Ferreira Junior (2006) and Sodré (1981). These strategies for building the sender and receiver relationship, together, are carried out by the anchor, through mediating guidance, as understood by Curvello and Duarte (2008). Finally, it was still necessary to carry out a semi-structured interview with the program's editor-in-chief and, finally, Content Analysis. As a result, a similarity was identified: the presence of infotainment in the five programs analyzed, according to the quantitative and qualitative data analyzed. In this way, it is concluded that infotainment is perceived through various discursive practices with a view to engaging the viewer.