Por Todas as Telas: a novela brasileira do sofá da sala aos trending topics

Abstract

"Across all Screens" addresses the adaptation of Brazilian telenovelas in the face of changes in the contemporary media landscape. Initially, it highlights the context of the increasing variety of available entertainment formats, such as series, movies, and social media in general, driven by the expansion of internet access and streaming. The greater independence of viewers and the segmentation of the audience across multiple platforms contribute to challenging the relevance and permanence of the traditional Brazilian telenovela format. The text emphasizes the television industry's response, which, in the face of transformations in the competitive environment, seeks to adapt by exploring different narrative formats to attract a more diverse audience. The project proposes an analysis of the modification of telenovela audiences in Brazil, considering the evolution of television consumption habits driven by media modernization. The project's methodology involves creating an Instagram page as a means of disseminating and sharing the information acquired during the research. This approach aims to make scientific knowledge more accessible, fostering a more horizontal dialogue between researchers and the interested public. By examining the intersection between media transformations and the adaptation strategies of Brazilian novelas, this research seeks to contribute to a broader understanding of the role of this genre in the current television landscape. In conclusion, it is asserted that media tends to coexist, interact, and complement each other, so the survival of existing media products is conditioned by their ability to adapt to the needs of the audience. Telenovelas can modify their production and distribution format, reaching Brazilian households in diverse ways, but they will continue to occupy spaces ranging from living room sofas to various available screens.