Desafios e oportunidades na utilização de ferramentas digitais entre clientes da Agrofel de Palmeira das Missões

Abstract

With the advancement of technology in agribusiness, the use of digital tools has expanded. Farmers were able to develop activities aimed at their property, helping in the faster decision making process. This research aimed to analyze the challenges and opportunities in the use of digital tools among farmers, clients of Agrofel de Palmeira das Missões-RS. To meet the proposed objective, the study was carried out with 31 farmers. Initially, a bibliographic research was carried out to substantiate the theories, soon after a field research was carried out. Successively, data were collected with the application of an online and face-to-face questionnaire with 26 questions, characterized by the profile of farmers, use of digital tools and use of the Agrofel application. Finally, the survey and analysis of the collected data took place, as results obtained it was possible to observe that the majority of farmers are male aged between 36 and 45 years, all use at least one digital tool in their daily lives and believe that the Agrofel application is a process facilitator and are satisfied.