O desenvolvimento de capacidades dinâmicas: um estudo de caso

Abstract

The general objective of the study is to understand the process of developing dynamic capabilities in the company Risky Rabisky, located in the city of Panambi, in the northwest region of Rio Grande do Sul. The research is of an applied nature with a qualitative approach, which was carried out through a case study at Risky Rabisky Company, in which the data were collected through semi-structured interviews with three employees of the company, the analysis of the interpretations of the data was made from the content analysis method. To obtain the data analysis, at first, the answers for the analysis were organized, after that the material was explored, and finally the results were treated and interpreted. In general, the findings show that the company is concerned with being aware of current events and market dynamics, has a vision of opportunities, and is focused on the development of new products, services and processes. From the empirical data out of the interviews, are also noticeable the behaviors, capabilities and skills that the company's human capital has, in addition to the pursuit of interaction with customers and the understanding of their needs. The company invests in entrepreneurial management that seeks to create new approaches and management models to create competitive advantages, even with many years of experience in the market. Observing the data obtained, it was possible to observe signs of dynamic capacity in the company Risky Rabisky, which refers to efficient practices, communication and participation of people who play a key role in activating this knowledge.