Análise e descrição do sistema de CRM da empresa Quero Quero/Verde Card

Abstract

This work sought to understand how the Quero Quero/VerdeCarde company is structured in an accentuated digitization scenario, as a result of a pandemic period that led people and companies to digitize themselves. Therefore, especially with regard to relationship marketing, the study sought to analyze and characterize the CRM structure within relationship marketing. For this, interviews were carried out with employees from different marketing areas, namely, business marketing and CRM. It does not refer to the tools used, Google meet was the main one, in addition to interviews as a basis and their questions about CRM. As a result, the company's CRM was still at an early stage with tools that are not completely structured. In addition, a difficulty was identified with regard to the business model, which does not allow the collection of all customer relationship data, given that this relationship happened, for the most part, only between the seller and the client.