Women in manufacturing e womenreach: uma análise em uma indústria do setor agrícola

Abstract

Historically, female work has always been linked to matters of the home, even women of the noblest classes were instructed to play the role of mother and household activities. Given the increasing entry of women into the labor market, this study aims to analyze the influence of programs to encourage women's development in an industry in the sector of agricultural machinery and implements located in the northwest of the state. The study is classified as exploratory research, in which 03 leaders of the analyzed programs were interviewed and a form was also applied to 135 women working at the John Deere company, the research is also classified as descriptive, since it was necessary to observe the relationship between women x company, which it has with its collaborators. Through the data obtained, important data were found regarding the profile of the employees and also how they perceive the programs offered by the company: Women in Manufacturing and WomenReach. Thus, the present study identified the strengths and weaknesses of both programs and suggestions for improvement. Finally, the perception of importance and relevance for the female audience is expressed, since leaders are increasingly committed to transmitting measures to their teams to promote the development of their employees, creating a more integrated environment.