Proposta de um modelo de gestão estratégica para potencializar os resultados de uma empresa de concreto e pré-moldados

Abstract

With a market of rapid and constant evolution, companies seek to adapt to scenarios of doubts and uncertainties, seeking to maintain competitiveness and guarantee good results. As a result, managers seek to adopt strategies that enable the development of more efficient management, however, it is not an easy task to identify the concepts, theories, assumptions and/or business administration tools necessary to succeed in this mission. From this, the present study aimed to propose a strategic management model to enhance the results of the company Concreto e Pré-Moldados Palmeira Ltda., a family organization that works in the area of civil construction, having the execution of Special Artworks as its main activity. Thus, in the researched company, a case study was carried out, classified as exploratory and descriptive, with a qualitative approach, where the identification of data was carried out through bibliographic research, document analysis, through an interview with the managers and from participant observation, finally the treatment and presentation of the data was carried out by content analysis by categorization. With this, it was possible to identify the existing management practices in the small organization under study, noting that it has a traditional culture, characterized by centralized and autocratic management, where strategies are emerging, defined in the minds of the owners, following the premises of the entrepreneurial school, based on its intention and experiences, taking into account only demand surveys and accounting data. In addition, through the combination of concepts, techniques and tools, it was possible to propose a strategic management model to the company. Through the analysis carried out after the application of several tools, among them Brainstorming, GUT Matrix, Five Whys and SWOT Matrix, as main results, a set of ten strategic guidelines was identified, namely: defining the organizational philosophy, adopting management tools to formulating strategies, designing and developing the business facade, designing and developing a layout for product display, managing the product mix, investing in digital marketing, expanding means of payment, marketing new products, creating strategic alliances and expanding the area of action of the Special Artworks, which aims to enhance the organization's results