E-commerce: uma proposta de implementação em pequena empresa do varejo de confecções

Abstract

This study aimed at the insertion of e-commerce in a small company, since, despite of e commerce ceased to be na alternative and became a fator, determinant for the companis, there are some peculiarites for the implementation of e-commerce in small businesses. It was used, as object of woek, a small clothieng company in Nova Boa Vista, Rio Grande do Sul, Where raised the possibility of inserting the store in e-commerce. For this purpose, a theoretical review on e-commerce and relevant aspects for small businesses, such as also, some stages of the implementation process werw analyzed. Afterwards, it was made a survey of e-commerce platforms for implementation, along with the store owner, through a study for the practical application of the virtual store in company, and analysis of the market that is enterring to monitor the preparation process for the implementation of the new sales alternative for the company. O work addressed a significant growth in e-commmerce and with a billing increasingly growing. Due to its simple access na low implementation costs, many small businessses have inserted in e-commerce as a new sales channel.