O uso da imagem no design editorial

Abstract

Editorial design is a ramification of graphic design in which the aim is to organize a large number of ele- ments, mainly texts and images, in a sequence of pages, as in books. To design a book that makes a great use of photographs, it is important to investigate the possible paths to follow regarding the adequate use of the ima- ges. This being the purpose of this work, it was divided into two parts. In the first, the theoretical framework is exposed during chapters 1 and 2. Chapter 1 addresses editorial design and its main elements, such as compo- sition, structuring, color and typography. Chapter 2 deals with the image, its relation with composition in edito- rial projects and its relation with communication. The second part of this work is composed by chapters 3 and 4, in which the concepts of the theoretical framework are put into practice through research and analysis, in chap- ter 3, and through the development of the photo book’s design (the photographs being ambrotypes), in chapter 4. This study sought to clarify the process of composing and communicating images within editorial projects.