Estratégias de marketing em uma empresa de laços e acessórios femininos

Abstract

The study in question aimed to identify which marketing and multichannel strategy is best suited for a microenterprise of women's accessories located in Palmeira das Missões-RS. Initially, a theoretical framework on Marketing Administration was sought, with a focus on multichannel and its strategies. One research used a quantitative approach, with questionnaires applied through the Google Docs form, for store customers and another for non-customers, but target audiences. The results point to a 100% female audience, which buys women's accessories as a way of giving gifts, and most of them get the products through social networks as they are easier to communicate with the manufacturer. Through this survey, the company was able to know its strengths and weaknesses and the preferences of its consumers to better serve. It was identified through the results that the best channel for the company is to continue with online distribution, seeking new ways to promote its products by entering the marketplace.