Psicologia das cores no design de interfaces digitais

Abstract

Currently, with the various digitally available information and technological advances across various social sectors, it is essential to study the role of colors and their influence on the transmission of electronically provided information. Therefore, this work aims to conduct a study on the psychology of colors and how it can be applied in digital interfaces to minimize discomfort and uncertainties that may convey misleading information to the user. This study is relevant as understanding the effects of color usage allows for the identification of possible strategies to enhance the user experience in digital interfaces. Within this context, the central question addressed in this thesis is: How is color psychology being applied in the design of digital interfaces? Based on this premise, the research began with a Systematic Mapping (SM) to identify how colors are being employed in digital interfaces. After analyzing the results and conducting a more in-depth examination of some key studies on the subject, the TCIDApp was developed—a color testing application for digital interfaces. The aim is to disseminate the findings and enable users to apply color combinations in the construction of digital interfaces. The developed application has been made available on GitHub and can be downloaded and utilized by those interested in the subject.