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Avaliação da satisfação dos clientes/anunciantes de um veículo de comunicação sob ótica da análise multivariada
(Universidade Federal de Santa Maria, 2007-03-26)
According to the perception of some theories, the focus of the enterprises theses days is on the satisfaction of its clients, which means developing products and offering services that match the customers’ needs and ...
Análise multivariada: da teoria à prática
(Universidade Federal de Santa Maria, 2005-10-11)
Much of the information broadcast by the means of communication nonbdays comes from statistical researches. Inflation index, employment and unemployment, rates published and analyzed by the media, are examples of daily ...