A gramática por trás do selo: agroecologia e processos de certificação participativos

Abstract

This research seeks to analyze the practices of ecological agriculture from the normative principles that mobilizes and that make possible the emergence of a ecological market in southern Brazil. I take as empirical universe the context of ecological production, under the farmers involved with Rede de Agroecologia Ecovida in the state of Rio Grande do Sul (BR), and participatory certification label as object of study. I take as theoretical support the french pragmatic sociology, understood in the midst of so-called theories of subjective rationality or axiological, whereby is understood that economic behavior are intertwined in normative principles that translate into justification imperatives. Through documentary research and interviews with the coordinators, technicians and farmers belonging to the Rede de Agroecologia Ecovida seeks to describe the process of participatory certification under the Rede Ecovida de Agroecologia, emphasizing the criticism that operates around the certification by third party, and understand and describe the valuative hierarchies that underpin ecological farming, taking into account, beyond the justification that permeates it, the critical dimension that operates over conventional farming and organic farming conventionalized. With these objectives, seeks to elucidate which grammar is behind this certification label and what implications this participatory certification has to farmers involved with it.