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“O que eu faço na internet também é importante” – trajetórias feministas a partir de grupos de discussão no Facebook
(Universidade Federal de Santa Maria, 2015-12-18)
The present paper searches to analyze the construction of feminist paths of a few young women from the city of Santa Maria/RS, through discussion groups in the social network Facebook. To achieve this, we have analyzed, ...
Análise das estratégias discursivas utilizadas como marketing no Facebook da Athena Livraria de Santa Maria
(Universidade Federal de Santa Maria, 2015-12-15)
The appropriation of social networks for dissemination, product marketing and customer relationships is paramount in today's interactive ambience, connected and thirsty for novelties of the market. The digital marketing ...
Estratégias de marketing de relacionamento digital da DarkSide Books: como a caveirinha transformou seus consumidores em fãs
(Universidade Federal de Santa Maria, 2018-12-05)
Understanding how the ways of using the digital media present on the Internet to sanction digital marketing strategies is of extreme importance in current economic scenario. This monograph aims to understand how consumer ...
Entre corpos, ciclos e tabus: análise de uma comunidade virtual
(Universidade Federal de Santa Maria, 2017-12-12)
The following research presents an analysis of the topics considered taboos in society through discourses of spaces of discussion in the social network Facebook, understood in this work as a virtual community. The researched ...
Marketing digital: um estudo sobre a geração de valor dos produtos literários na L&PM Editores
(Universidade Federal de Santa Maria, 2014-12-10)
This work has as objective understanding the marketing strategies adopted by L&PM publishing house in digital ambience, over the editorial market‟s complexity, in which books dispute attention of consumers and other ...