Entre o público e a concorrência: as lives esportivas no Facebook das emissoras de Seberi-RS.

Abstract

This work is a study about two radio stations in the city of Seberi-RS, Radio Seberi and Fortaleza FM, and aims to understand the context of live audiovisual broadcasts via Facebook, the Facebook Live, produced by these companies since the year 2018, initially with emphasis on sporting events. It has three specific objectives about the theme: to understand the motivations that led the radios to start transmitting events using the lives, to identify the existence or inexistence of adaptation processes and preparation of professionals for these broadcasts and to calculate the financial investments spent by the broadcasters for this type of broadcasting. Additionally, it seeks to draw a historical comparison between the idea of radio interactivity over the past decade and how it has changed in the face of the technology evolution. To do so, it employs as a methodology the bibliographic research, whose main reference is the hypermedia radio theory (LOPEZ, 2010), and the comparative case study, using structured interviews and online questionnaires as the central data collection technique. Finally, it considers that the motivations are based on the competitiveness between companies in economic aspects and that there were no explicit processes of adaptation previous to lives, but a considerable empirical learning. It did not reach conclusions about financial investments, due to lack of response from broadcasters, and noted that interactivity has become more frequent and routine due to the way radios use social networks.