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Uma genealogia da temática LGBTQI+ na publicidade brasileira (1970 – 2019)
(Universidade Federal de Santa Maria, 2020-05-25)
This dissertation has as its research theme the LGBTQIA + representation in advertising,
having as its delimitation the relationship between market and social interests. In a
scenario of reformulations in the advertising ...
As compreensões dos jornalistas de dados sobre transparência nos processos produtivos
(Universidade Federal de Santa Maria, 2022-09-08)
The present paper investigates the transparency of journalism, particularly data journalism (TRÄSEL, 2014; MASTRELA, 2019; BRENOL, 2019; GEHRKE, 2018, 2020). We understand
by transparency of journalism the set of processes ...
Consumo e identidades de trabalhadoras rurais pomeranas e quilombolas do sul do Brasil
(Universidade Federal de Santa Maria, 2023-04-28)
The present study is carried out with rural workers of Pomeranian and Quilombola origin, living
in São Lourenço do Sul/RS. Through qualitative empirical research, we seek, as a general
objective, to interpret what is the ...
Estratégias argumentativas sobre a vacinação pediátrica contra Covid-19: o discurso de Jair Bolsonaro e Marcelo Queiroga
(Universidade Federal de Santa Maria, 2023-07-25)
The authorization of pediatric vaccines against Covid-19 in Brazil was permeated by
misinformation and controversial positions, especially in the speeches of former President of
the Republic Jair Messias Bolsonaro and ...
O discurso publicitário da marca Barbie: a produção de sentidos e a representação das mulheres
(Universidade Federal de Santa Maria, 2023-05-31)
The meaning and complexity of the discourses are situated and understood under social,
cultural and political aspects. Thus, the interpretation of a brand's discourse, for example, is
capable of identifying values and ...
Cocriação de valor como estratégia de comunicação na sociedade em rede: estudo do programa Cocriando Natura
(Universidade Federal de Santa Maria, 2016-05-09)
This dissertation investigates an online co-creation network as a communication
strategy and it is delimited to analyze the co-creation of value between organizations and their
public as a communication strategy in the ...
Brechó virou moda? As estratégias publicitárias das marcas de moda de segunda mão
(Universidade Federal de Santa Maria, 2023-09-28)
This research focuses on general advertising and thrift stores, more specifically the analysis
of advertising strategies used by thrift stores in southern Brazil. The following research
problem was defined: What are the ...
Muito além da dancinha: as apropriações do Tiktok para o compartilhamento da leitura
(Universidade Federal de Santa Maria, 2023-09-28)
The currently research embrace the strategies of Sharing Reading on Internet, through na exploratory maping of TikTok. The Netnography metodology by Hine (2015) and Kozinets (2014), was used to comprehend de working of the ...
A desordem informacional em tempos de vacinação contra a Covid-19: contribuições do Ministério da Saúde ao fenômeno a partir do seu discurso no Twitter
(Universidade Federal de Santa Maria, 2023-04-26)
This master's research has as its theme the informational disorder in times of vaccination against Covid-19, delimiting itself to the examination of the Ministry of Health (MS) discourse on Twitter, concerning the immunization ...
Meio ambiente no debate público: o discurso parlamentar bolsonarista na (re)construção do estado brasileiro
(Universidade Federal de Santa Maria, 2023-09-18)
This research is part of the interface of studies in Communication, Language and Philosophy,
and it focuses on the relationship between Communication and State Theory from an
environmental perspective. Methodologically ...