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Ferramenta à apresentação publicitária
(Universidade Federal de Santa Maria, 2019-12-05)
To assist students and professionals in the creation of advertising presentation as narrative, this work brings an accumulation and intertwining of popular methodologies and theories, to propose another method of thinking ...
Povo do Clube: o podcast como ferramenta publicitária
(Universidade Federal de Santa Maria, 2019-12)
This experimental project has the purpose of experiment a new product on a podcast format, which aims to explore his potential as an advertisement tool with advertainment and product placement, using the soccer club Sport ...
A presença da marca da cerveja Polar no Instagram pelo viés dos consumidores
(Universidade Federal de Santa Maria, 2015)
This study has the main theme the Polar beer brand by the consumer bias in Instagram. In the present work we began addressing their own brand, historical and regional presence in the state of Rio Grande do Sul. In the ...
Papelaria Mi Frufru: aplicação de estratégias de branding para criação de marca de papelaria virtual
(Universidade Federal de Santa Maria, 2022)
The present work consists in the elaboration of an experimental project with the objective of creating a creative stationery brand, based on personal motivations and presented in a delicate and affectionate aesthetic. As ...
A propaganda está de mudança: uma reflexão sobre o habitus publicitário na geração z
(Universidade Federal de Santa Maria, 2021)
Revisiting the evolutionary history of advertising, we realize that our profession was built from the realization of predetermined practices and concepts. Generations of advertisers and advertisers ended up entering the ...
“Eu brifo, tu brifas”: a produção de uma websérie publicitária sobre publicidade
(Universidade Federal de Santa Maria, 2018-12)
Crônicas universitárias: a criação do roteiro do episódio piloto da série ficcional com elementos narrativos típicos de trailers
(Universidade Federal de Santa Maria, 2022)
The present experimental project is about the creation of a script for a fictional series, using the typical narrative elements of movie trailers. With the general objective of conceiving a series and delivering the script ...
Análise da percepção infantil em relação ao consumo e publicidade inserida no YouTube
(Universidade Federal de Santa Maria, 2022)
Electronic devices such as cell phones, tablets and computers have become toys for children of the new generation, no longer just a form of generation. Faced with the daily use by children, it is necessary to identify a ...
Violência de gênero em jogos digitais: observação das interações e percepções das jogadoras no jogo PokeXGames
(Universidade Federal de Santa Maria, 2021)
This research is about gender violence on the game PokeXGames and how they are perceived by female players. To comprehend both interactions and the aspects of the virtual environments, the theorical base used was Fragoso ...
Modelos de negócio para criadores de conteúdo na plataforma midiática YouTube
(Universidade Federal de Santa Maria, 2022)
The present work analyzes a relevant subject in advertising and the media: the performance of content creators on the YouTube platform. The theme of the work is the business models for content creators on the YouTube media ...