ORIENTER: Juliana Petermann This experimental project has as main objective understand the connections between the areas of the advertising and the theater, and through the cartography according to Deleuze and Guatarri ...

With the interaction of the media with society, advertising is present in daily experience linked to the culture of consumption, modeled according to economic, social and cultural factors. Advertising as a communicative ...

This study aims to understand the strategies of structuring and manifestation developed by Usain Bolt in the construction of his personal brand - here called me brand. The research expands and deals more deply what was ...

The problem that guides this work starts from the observation of a new scenario in the sports fashion market, in which sporting articles become objects of desire to compose styles, used not only for day-to-day but also to ...

This work presents an analysis of the formation of politic opinion’s aspects of the young voters of the elected president, Jair Bolsonaro, through popular support’s groups and pages in the social network Facebook, with the ...

The present research seeks to understand the changes in the advertising field through the emergence of digital influencer. Based on this approach, we defined our research problem as: what are the main factors established ...

This paper seeks to perform an analysis about the videogames’ universe, to show and represent their presence in our society.. We delve deeper into the videogames’ history and their commercial impact, trying to understand ...