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Itens para a visualização no momento 41-50 of 147
Quem não é visto, não é lembrado: um estudo sobre a relação das micro e pequenas empresas com a cultura do marketing digital
(Universidade Federal de Santa Maria, 2018)
The study seeks to understand a brief history of post-digital marketing in society through the new forms of consumption, understanding its steps to the culture of the digital marketing landscape. It then contextualizes the ...
Publicidade e arquitetura: novas possibilidades na intersecção dos campos
(Universidade Federal de Santa Maria, 2018-12-04)
The present academic study presents as a theme the “Intersections between the fields of advertising and architecture”, answering the following research problem: “What are the points of intersection between advertising and ...
Análise de estratégias das embalagens da marca Lola Cosmetics, usadas na construção de processos persuasivos
(Universidade Federal de Santa Maria, 2018-12-07)
The present work has as main objective to identify and explain some strategies used in the packaging of the brand Lola Cosmetics, used in the construction of persuasive processes. Packaging is a daily part of people, as ...
Heineken Experience: análise do posicionamento mercadológico da cerveja através de um documentário
(Universidade Federal de Santa Maria, 2018-12-03)
This experimental project has as general objective to understand, through the realization of a documentary, how the creation of the market positioning of a great international brand takes place. It’s proposed, with this ...
Variantes da montagem audiovisual e os impactos na narrativa
(Universidade Federal de Santa Maria, 2018-12-05)
This experimental project aims to study the characteristics and elements of the audiovisual narrative mounting styles. First, it tried to review theory/technics about the size of audiovisual assembly process, listing the ...
Estratégias discursivas envolvidas na construção da embalagem do suco Dobem
(Universidade Federal de Santa Maria, 2018-12)
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The aim of this study was analyze how the visual strategies of packaging from th brand juice “dobem” was produced, to construct senses in the consumer, reinforcing the positioning of the brand and leading to persuasion ...
“Fazendo gordice”: uma ressignificação sobre anúncios publicitários de moda plus size
(Universidade Federal de Santa Maria, 2018)
This work presents a study about the body, what it represents in society, how the issue of gender affects this and what the role of the media in this matter. It also brings the study on fatphobia, with the intention of ...
Iluminação em fotografia: experimentação e análises de possibilidades
(Universidade Federal de Santa Maria, 2018-12-26)
Comunicação Tangram: uma metodologia de comunicação para micro e pequenas empresas
(Universidade Federal de Santa Maria, 2018)
This paper seeks to understand the relationship between organizational strategy and strategic communication in the field of micro and small enterprises and to develop a communication model that meets the demands of these ...
A busca da criatividade: o espaço físico como potencializador
(Universidade Federal de Santa Maria, 2018-12-03)
The present research intends to explore the relation of the creativity with the physical spaces of teaching. From this approach, we define as our research problem the following question: what are the factors of physical ...