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Comunicação interna e sua colaboração na promoção da saúde mental no ambiente organizacional: estudo de caso na empresa HCC Energia Solar
(Universidade Federal de Santa Maria, 2023-07-20)
The ever-changing business world of work has led to a deterioration of workers' mental health. Professionals face daily challenges such as constant
productivity demands, violence and harsh working conditions. This context ...
Construindo Pontes: um miniguia sobre o papel do atendimento na gestão do relacionamento de agências de comunicação de Santa Cruz do Sul
(Universidade Federal de Santa Maria, 2023)
Considering the importance of account manager for relationship management in marketing agencies, a Public Relations professional is perceived in these spaces. Consequently, this graduation paper aims to identify the ...
Comunicação estratégica: manual de processos dos clubes Rede Vivo e Rancho Atacadista
(2023)
The experimental Project seeks to develop a handbook on the use of advantage applications for the Rede Vivo and Rancho Atacadista brands, belonging to the Libraga Brandão Group. The Group is a company from Rio Grande do ...
Relação entre marketing digital e planejamento estratégico: um modelo de projeto híbrido e adaptativo
(Universidade Federal de Santa Maria, 2023)
The main objective of this final paper is to develop a hybrid and adaptive project model between Strategic Planning and the Digital Marketing Plan, through comparative analysis between the objectives, stages and processes ...
Etnografia com o GatoMÍDIA: comunicação, tecnologia e aprendizado em REDE para a cidadania
(Universidade Federal de Santa Maria, 2023-02-03)
The theme of this monograph is the studies of communication and learning in media
and technology for citizenship, having as object of study Rede GatoMÍDIA - which
acts as an Agency Network and methodology of learning in ...
Educação sexual e Instagram: relacionamento e perfil de seguidoras do @menstruei_
(Universidade Federal de Santa Maria, 2023-11-30)
The study SEX EDUCATION AND INSTAGRAM: RELATIONSHIP AND PROFILE OF
FOLLOWERS OF @MENSTRUEI_ has as its theme media and sex education and is
delimited from a perspective of analyzing the profile and relationship of the ...
Ética e tecnologia em RP: uma análise das produções acadêmicas
(Universidade Federal de Santa Maria, 2023-12-05)
This work's theme is to investigate, debate and analyze academic productions,
course offerings and bibliographies in Public Relations, regarding ethics and
technoculture, understanding that there is a lag in the material ...
Mulheres e o estilo fitness: os atravessamentos do consumo sob a luz teórica de Néstor García Canclini
(Universidade Federal de Santa Maria, 2023-12-11)
This research starts from the assumption that the pursuit for physical perfection
stimulated by fitness media can have a significant impact on women's relationship with their
own bodies and on the practice of physical ...
Planejamento estratégico de comunicação para a Prosper Contabilidade
(Universidade Federal de Santa Maria, 2023-12-12)
This graduation paper in Public Relations is an experimental project that presents the strategic communication plan drawn up for the accounting firm Prosper. The objective of this project is to develop a communication plan ...
As temáticas concernentes à comunidade LGBTQIA+ em sitcoms: uma análise sobre os imaginários sócio-discursivos em Modern Family
(Universidade Federal de Santa Maria, 2023)
The insight that the media have an influence on society (and vice versa) allows the
setting of media productions as focal points in the construction and reproduction of
collective mindset, being an essential tool for ...