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Apropriações e uso de software na área de relações públicas
(Universidade Federal de Santa Maria, 2018-12-04)
This experimental project brings to the debate a reflection on the importance of the Public Relations professional have regarding the use and appropriation of support softwares, especially to the activities of measurement ...
Estratégias de relações públicas na moda: um estudo de caso
(2017-12-15)
The present study has as its theme the Public Relations strategies that are developed in the fashion market. The delimitation of the theme brings the Public Relations practices used by the innovative enterprise in the ...
Comunicação na política: a manutenção de vínculos e as estratégias de aproximação
(2017-12-12)
This research discusses the changes on communication and politic fields with the use of Medias and its platforms as communication strategy and with the objective of approach politicians and their voters. We bring for ...
Empreendedorismo e relações públicas: plano de negócios com ênfase no planejamento estratégico
(2016-12-13)
Entrepreneurship, public relations and landscaping, three words that are not synonymous but that can have a great affinity. The entrepreneur needs to seek new ideas for his business, he needs to like what he does, so that ...
Comunicação e universidade: estudo do projeto UniArtes como estratégia da Universidade Franciscana
(Universidade Federal de Santa Maria, 2018-12-04)
This work has the theme of organizational communication in universities in relation to their image and social reputation. For this, the UniArtes project of the Franciscan University of Santa Maria - RS is analyzed as a ...
A prática de calendarização como estratégia contemporânea de relações públicas
(Universidade Federal de Santa Maria, 2016-12-15)
The present study has as a central theme calendarização, presenting it as a modern Public Relations technique and strategy. The objective of the research is to establish theory links between the notions of communication, ...
Gestão cultural: a construção da identidade da orquestra sinfônica de Santa Maria nos seus 50 anos
(2016-11-28)
The Cultural Management, chosen topic for this research, it is an area of activity that covers production, circulation and consumption of determined cultural product. The problem presented here seeks to respond the following ...
O acesso às tecnologias de informação e comunicação (TICs) entre os jovens rurais de Westfália - RS
(Universidade Federal de Santa Maria, 2016-12-15)
In this final work we have examined the access of information and communication technologies (ICTs) in the rural scope and its influences at school education and professional development to the youth of the rural area from ...
Produção audiovisual em relações públicas como estratégia comunicacional para o desenvolvimento: as mulheres rurais de Restinga Seca - RS
(2017-12-12)
This experimental Project want to contribute for relationship between the communication and development, in fields scientific, political and social. Its general objectives to promote the representation and the recognition ...
As estratégias de comunicação da empresa Netflix no Twitter
(Universidade Federal de Santa Maria, 2018-12-06)
The ambience of the internet increasingly provides space for organizations to put into practice communication strategies with the goal of generating relationships with their audiences. However, for such a practice to be ...