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Marcas da reputação corporativa: estudo de caso Itaú #ISSOMUDAOMUNDO
(Universidade Federal de Santa Maria, 2016-12-15)
This work aims, through the methodology of study of case and the intersection of social and cultural marketing concepts with the communication strategies, to analyze how the actions taken by financial institutions in this ...
“Amor & Sexo”: um espaço no audiovisual para as representações minoritárias LGBTQI+
(2017-12-12)
The present term paper is intended to discuss LGBTQI+ public representation on “Amor & Sexo”, wich is one of the most popular TV shows in Brazil’s open television network. By studying Audiovisual Shows and Social Minorities, ...
Cultura organizacional: a comunicação como responsável pelo fortalecimento da cultura Disney
(Universidade Federal de Santa Maria, 2016-11-28)
The Organizational Culture needs to be a part of every company so that she can maintain herself strong throughout the years. So that this culture can be created an encouraged the company make use of communication. The ...
A comunicação interna em instituições militares: estudo em uma unidade da FAB em Santa Maria (RS)
(2017-12-12)
This study has as its theme the "Internal Communication in Military Institutions: Research at a FAB Unit in Santa Maria (RS)", which discusses how internal communication can act as a strategic element, considering the ...
Enquadramentos midiáticos e campanha eleitoral: análise da cobertura das eleições de Santa Maria/RS em 2016
(Universidade Federal de Santa Maria, 2016-11-20)
This research brings an analysis of the frame analysis proposed by Diário de Santa Maria, Jornal A Razão e Blog Claudemir Pereira about relevant aspects of the Santa Maria/RS electoral process – 2016. Therefore, we trigger ...
Comunicação pública e assessoria de imprensa: apontamentos acerca da Fundação de Economia e Estatística Siegfried Emanuel Heuser do estado do Rio Grande do Sul
(Universidade Federal de Santa Maria, 2016-12-15)
The communication that is practiced in the public institutions is indispensable for the strengthening of the public sphere and the mechanisms of democratization and citizen participation. Brandão (2009) and the press office ...
Micro influenciadores digitais: um estudo sobre estratégias de relacionamento na sociedade midiatizada
(Universidade Federal de Santa Maria, 2018-12-03)
This research has as main intention to contribute with the theoretical and practical knowledge about the relationship strategies used by micro digital influencers in the city of Santa Maria. From this approach, the research ...
O acontecimento público midiatizado: análise das estratégias argumentativas em Veja e CartaCapital
(Universidade Federal de Santa Maria, 2018-12)
This work analyzes the argumentative strategies used by CartaCapital and Veja in their websites, about the aggression to the presidential candidate Jair Bolsonaro (PSL). The Argumentative Analysis methodology (BRETON, 1999) ...
Estudo da comunicação interna em shopping centers fora do mercado das capitais
(Universidade Federal de Santa Maria, 2018-12-03)
This Project has as theme the internal comunication in shopping centers, where the case studies are the Royal Plaza Shopping (Santa Maria) and the BellaCittá Shopping Center (Passo Fundo). Throught the participant observation ...
Comunicação em times de futebol: análise da fanpage do Sport Club Internacional
(Universidade Federal de Santa Maria, 2018-12-03)
The importance of a communication advisory and a press advisory are increasingly more proven because of its positive results when it’s well structured. In a football club, its importance is huge, always looking for the ...