Avaliação da imagem institucional: estudo de caso na UFSM

Abstract

The present work of research investigated the perception that the students of the Courses of Graduation in Industrial Drawing – Emphasis Graphic Design and Emphasis Project of Product, of the Federal University of Santa Maria (UFSM), have as to the image of the institution and of the own course in that they are registered. In that sense, was sought theoretical foundation about the formation of the identity, of the image and of the reputation of the institutions, in order to uncover, also, the satisfaction of the students in general. On account of the growing demand of quality of the institutions of higher education by the students, so much present as much as future, and of the strong competitiveness in this educational segment accentuated by the considerable landing conquered by the private institutions, this work also intends to contribute significantly for the elaboration of competitive strategies of academic management. Of the gathering of data 148 questionnaires filled resulted, being 77 of respondents of the Emphasis Graphic Design and 71 of the Project of Product. The research characterized itself as a case study and the results were presented and analyzed on descriptive form. The facts obtained with the achievement of the research showed up, that most of the academic respondents manifested a good level of evaluation about the institutional image and about his courses. Also a good level of satisfaction prevailed if observed the indices in a general panorama. The manifestations of dissatisfaction, even scarce, require a meticulous research that identify his punctual needs and your attendance, in order to to be obtained better degree of perception and satisfaction in the totality of the student body.