A qualidade dos serviços e a satisfação dos usuários do Restaurante Universitário da UFSM do campus de Frederico Westphalen - RS

Abstract

This work focuses on the service quality and user satisfaction at the University Restaurant at UFSM/Frederico Westphalen-RS Campus. The service quality, originally related only to products, is also concerned with the service offered. Therefore, the general objective of this study is to analyze the service quality provided at the University Restaurant to the academic community from the UFSM/ Frederico Westphalen Campus and its impacts in the users’ satisfaction. The specific objectives are centered in analyzing and discussing the service quality from dimensions of the SERVPERF Scale, making a data survey of the clientele’s satisfaction level, identifying the critical points and substantiate the proposal of improvements together with the manager. Data was collected through questionnaires with mostly closed questions, which aimed at investigating the users’ profiles, opinion and level of satisfaction regarding the service offered. The criteria of participation was defined, the participant sample was calculated, and the research was carried out during the first term of 2016. Then, there was a discussion about the results, analysing the participants’ profiles, correlation and regression of the obtained data. Results show the existence of a relation between quality and user satisfaction. The results from this study aim to contribute to the improvement of services in the restaurant analysed and afterwards its objective is to contribute to the planning of a new university restaurant to be constructed in the UFSM/Campus Frederico Westphalen-RS.