A importância das tecnologias digitais utilizadas no ensino superior em administração de empresas

Abstract

The use of technological resources in the academic environment is growing more and to keep up-todate in this respect, higher education institutions seek to differentiate themselves with the new digital technologies, in order to stimulate teaching in the classroom. In this way, the challenge arises of inserting tools that are in accordance with this educational demand and that stand out as a key factor of this differentiation. Public or private educational institutions must be aware of the continuous changes in digital technologies, as well as the adherence of new tools and processes, making them more effective. With this purpose, technologies seek the process of learning and coordination of essential factors to the development and achievement of effective teaching results. In this sense, this article has the objective to approach the opinion of the professors of a business administration course, about the expectations regarding the importance of the digital technologies used. For this, a research was developed through a case study. The information about the importance of the digital technologies used in the classroom was obtained through a questionnaire based on the foundations of the SERVQUAL tool with the use of quality dimensions in services: reliability, security, empathy and tangible aspects. As a result, there was a positive perception of the interviewees. The teachers have a favorable environment to use digital technologies, but they need a greater stimulus from the institution. It is noticed that almost 30% of the interviewees understand that the institution treats as unimportant the receipt of training for the insertion of new technologies in the classroom. In the comparison between expectation and perception, it was verified that teachers are receptive to the use of new digital technologies in the classroom, what they need is to receive more training and incentives from the institution to effectively use these digital technologies in the classroom.