Responsabilidade social: forma de marketing social para as empresas

Abstract

The present paper has as its main purpose demonstrate the relation among the Social Responsibility, this issue which is a lot discussed and questioned nowadays, with the Social Marketing. For the development of this article, first of all, the theme Social Responsibility was characterized and named, presenting a brief history of the subject and afterwards the Social Marketing was approached, naming it and defining its main forms and features. After that, a comparative between social responsibility and social marketing was elaborated, achieving this way the final aim of the paper, presented in the conclusion. The methodology used during the researches was the method of the bibliography reference, having bibliography researches, documentation, sites in the Internet, articles and theses as a basis. It was evident that the main purpose of this paper stands out on the relation that enterprises have in the social aspect, showing through this way their image in the market and the social marketing as a consequence, as an image of enterprises, which are socially responsible, as in the strength of their brand, as in the release and recognition of their products and services.