Endomarketing como ferramenta de gestão da qualidade na Secretaria de Saúde em um município da região norte do RS

Abstract

This study aims to identify actions for endomarketing and how these can be beneficial to the Health Department in a municipality in the northern region of Rio Grande do Sul, with emphasis on meeting the work of its employees as well as the commitment to these Secretariat and with the population. Being an endomarketing marketing tool the department can achieve a more effective management in performing the services rendered to population through more motivated public servants and an organizational climate more conducive to the good performance of its services. Initially became bibliographies of several authors, with subsequent case study to achieve the goals. Was presented in the literature review of the literature and statements of authors on the subject prepared. In research by the public institution, questionnaires were filled with employees in order to meet the workplace who work, perspectives, needs and deficiencies identified by the interviewees, as well as interviews with the secretary of health. Once collected the questionnaires, data were tabulated and analyzed. In the last chapter presents the results of research, where it was found that the people of this institution have a good working environment, both by colleagues and superiors, and have small endomarketing programs, however, how these actions directed into the company are necessary to achieve more satisfactory results can be improved or cover other endomarketing activities.