Importância do atendimento ao cliente em uma instituição financeira pública

Abstract

With the intention of valuing the importance of the service to a client at the Caixa Economica Federal, as well as, the importance what the clients attribute to the quality of the service to opt for one or another financial institution looked for a theoretical study on the behavior of the client, of a management turned under the optics of the direction for the client, and, also, on relationships with the clients., with the application of 96 questionnaires the regular visitors of the agency of the Caixa of the country of Soledade/RS, were still looked to identify the principal question in the optics of the client for a good service, as well as, the principal items when were considered for same to begin or to finish a relationship with determined financial institution, and, with which quality the clients are realizing the current offered attendance.