Planejamento estratégico para organizações exploradoras da estrutiocultura

Abstract

By rethinking and searching alternatives of viability in an economic activity, it will have priority the planning, which consists of a necessity in all fields of the human action. Normally, it is associated to a solution, a problem or a situation to achieve. Planning is present in all organizations, not depending on its nature or constitution. A business organization not results from spontaneous generation; it is necessary a creation act of somebody which is able to observe, analyze and formulate an organism that succeeds in generating goods that can produce a satisfaction feeling, comfort and welfare to the people. Specially in ostrich culture, represented in this paper as a farming business, it was emphasized the possibilities and alternatives in setting up a ostrich breeding enterprise.