Dossiê sobre a organização de um audiovisual da disciplina de assessoria de relações públicas FACOS/UFSM

Abstract

This paper aims reflect on the role and the importance of the Public Relations Consultancy, from an audiovisual in an institutional perspective. In order to achieve this the trajectory of the subject was analyzed, participant observation in meetings in the Public Relations Laboratory - LARP, in the centers and units that host the advisors (students of the discipline), documentary and bibliographical research, semi-structured interviews and audiovisual scripting. The paper is structured in three parts: the first section containing an introduction to the theme based on theoretical contributions of communication in organizations. In the second part, the pre-production stage is presented. Finally, in the last and third part we show the production and some final notes.