Aplicações semióticas em publicações impressas em face à seletividade do público

Abstract

This paper aims at discussing semiotics in printed publications, in view of the selectivity of its audience. In view of the need to create editorial products that amplify semiotic reflections both in terms of expression and content (reasoning derived from greimasian semiotics), it was tried to demonstrate the potential of creative processes from a reasoning that has the public, as a basic contribution to the design of the print. With this, we aim to create a basic methodology that will help our primary audience, the academics of UFSM communication courses, in their creative processes and help us to conceive a more complex culture about the creation of printed matter. From the reasoning of Samara (2011) we structured our thinking from three main axes: the form and content, the public and the brand management. Then, after the debate of each of the three and added to the thought of Joannis (1988), we try to present the creation of printed matter from a segmented process, which serves as reflection and debate of each stage that we are developing and that helps us Improve our ideas and creations. From the analysis of our empirical object, the comic strips of the Captain America character, from Marvel comics, we can denote that the process of creation from the public (which has a concern with both form, content and management Is not as original a process as we thought. However, such reasoning still needs to meet our audience of interest, academics, so that we can get better ways of designing our publishing products, than just the aesthetic or the content, but we can create better structured productions And "rich" in both respects.