1ª Feira do livro de São João do Polêsine – RS

Abstract

This experimental project proposes the realization of the first edition of the Book Fair of São João do Polêsine-RS in partnership with the City Hall. The general objective is to develop cultural actions in the community, besides applying in a practical and local way the knowledge acquired during the graduation of Public Relations. The specific objectives of the project are to involve the community, students and teachers in cultural activities during the event; to encourage direct contact with works and authors of books; to promote entertainment, knowledge, leisure and free access to reading, to provide space for dissemination of literary works and authors, and distribute new literary works among school libraries. Taking the schools as a public of interest, since the students represent about 25% of the local population. In order to meet the established objectives, we structured the experimental project into three chapters: a) theoretic referential where the concept of public Relations Process and Public Communication are approached by the authors SIMÕES (1995), DUARTE (2007), MONTEIRO (2009), KEGLER (2011) e MULLER et al (2010). b) experimental project in which the event is treated as a strategic practice by the authors KEGLER (2011) e FRANÇA (2012). It is in this chapter that the diagnosis is made according to techniques and methods presented by BASSEGIO (2011), MOREIRA (2009), PERUZZO (2009), KUNSH (2003), BUENO (2009), NOVELLI (2009) and CESCA (2009). c) the final report on the measurement and compilation of the data based on MULLER et al (2010), COHEN E FRANCO (2004) and CUNHA (2006). With this work we want to show the strategic differential of Public Relations professionals and their skills and knowledge in the area of events, presenting the objectives achieved and the qualitative and quantitative measurement indexes reached in their totality.