Identidade e gênero: a representação lésbica na telenovela “Em Família”

Abstract

The TV, among the present media, is the most popular and the main way of reaching information and entertainment for most part of the population. It is in this context that we understand TV as a speaker of cultures and representations. Therefore, according to the present context, it has become necessary to guide the lesbian and gender representations and their discussions in the media domain of soap operas. In order to better explain and make the debate more complex towards the lesbian and gender representations, the empirical object of chosen study was the soap opera “Em Família”, emphasizing the characters Clara and Marina. In order to carry out the analysis, we selected two chapters of the soap opera. My inquiry was: “How does the lesbian representation and the gender debate happen through the soap opera Em Família?”. Thus, following our question, the general objective of this study is “to analyze the lesbian woman representation in the soap opera Em Família and the promotion of the gender debate”. In order to accomplish that, we have searched for theoretical background on the Cultural Studies, which embrace the media products such as cultural producers, operators of social reproduction and in the studies of gender and lesbian representation. In terms of methodology, we used as analytical protocol the Johnson’s cultural circuit (2006), allied to the textual analysis of Casseti and Chio (1999), in order to observe our object. As the main result, although representation and visibility happen, it is necessary to improve many aspects so that the representation take place in a fair manner.