A circulação dos sentidos em eventos criativos: um estudo sobre o potencial econômico e cultural

Abstract

This Course Completion Work seeks to understand how regional events, clad in the perspective of creative economics and strategic management, have the capacity to develop and enhance the economic and cultural environment of communities. Among the specific objectives are to develop a theoretical overview of the terms Production and Circulation of Senses, Events, Reading Contracts and Creative Economy; To understand how the strategies are used to organize the analyzed events in order to make them empowering communities; Conduct interviews with those responsible for the organization of events in order to understand the established reading contracts; And contribute to / with the organization of regional events, through the results obtained with this work. As a theoretical basis, the texts of Véron (1980, 2005), Charaudeau (2006), Fausto Neto (2007, 2010), Fonseca (2009), Durand (2013) and Howkins (2013) were used. As a result of this work, it is concluded that regional events strengthen present rites in communities, economically and culturally enhancing regions where they are realized, yet they need new conceptions and a strategic construction, so that they can develop environments in a more meaningful way.